Marketing for building products and materials manufacturers selling through a chain of specifiers and distributors.
Building products and materials manufacturers sell into a chain of specifiers, distributors, and installers, each with different information needs. We build marketing that speaks clearly to every link in that chain.
From product specification sheets to distributor-facing sales tools, we help manufacturers communicate performance, compliance, and application details clearly, so specifiers and buyers can make confident decisions faster.
We map your product's path from plant to project (architects, distributors, contractors) and build marketing for each stage, so your materials get specified early and stay specified through to the build.
Clear, accurate product documentation built to support specification and procurement decisions.
Sales materials that help distributor partners sell your products with confidence and accuracy.
Digital marketing that puts your products in front of architects and specifiers early in the process.
Your product usually has to be chosen multiple times before it's ever installed: first specified by an architect or engineer, then approved by a contractor, then purchased by a distributor or builder. Losing any one of those buyers means the product doesn't make it into the building.
Earlier than most manufacturers assume. Once a project's specifications are finalized, switching a specified product is rare, so the real opportunity is being visible and well-documented while a design is still being developed, not after.
Accurate, complete technical documentation, compliance data, application details, CAD or BIM files where applicable, tends to matter more than marketing language. Specifiers are choosing based on whether they can defend the choice technically, not on branding alone.
For all types of equipment.
If your product data isn't reaching the people who write the spec, let's fix that. Talk to our team about materials marketing.
